SPEAKING POINTS

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Press

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Yes, experience can be measured, and it's even a source of business!

Presentation of the R.O.X.™ by Rémi Le Druillenec on the occasion of the 2nd edition of the Journal du Luxe Live Intelligence.

Article

Is it still necessary to ask whether luxury and e-commerce go hand in hand?

HEROINE

Le journal du luxe

Is it still necessary to ask whether luxury and e-commerce go hand in hand?

Written for Journal du Luxe - What if digital wasn't made for luxury brands?

Article

Dupes: experience as the ideal tool to counter them

HEROINE

LUXUS+

Dupes: experience as the ideal tool to counter them

Written for Luxus+ - With 71% of Gen Zers claiming to buy dupes, should we continue to believe that only justice can stem the tide?

Article