SPEAKING POINTS

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Press

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Color, the ultimate ingredient in the brand experience

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Article

Retail: why and how can I make my point of sale "Tik-Tokable"?

HEROINE

Journal du Net

Retail: why and how can I make my point of sale "Tik-Tokable"?

And what if Tik-Tok, the social network, was the one best able to accompany an experience that would necessarily be more serene, more human and more fun?

Article

The 3 Ps of Shopping in 2030 - Part 1: Places

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 1: Places

In this 1st installment, entitled "Places", Héroïne questions the functions and challenges of the places that host our shopping experience.

Insights