SPEAKING POINTS

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Press

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

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Amouage opens its first store in Los Angeles, in Beverly Hills

HEROINE

Fashion Network

Amouage opens its first store in Los Angeles, in Beverly Hills

The Amouage perfume brand has opened a new store in Los Angeles, in the prestigious neighborhood of Beverly Hills, marking the opening of the brand's first store on the West Coast.

Press

HEROINE

LUXUS+

Chanel, the keys to ultra-desirability

Written for Luxus+ - How do you guarantee a consistent brand experience when there are so many different businesses, entry points and distribution formats?

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