SPEAKING POINTS

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Press

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Gucci, Jacquemus, Fred... Grab your towel, we're off to the beach!

What if the future of Experience was to bring the brand to life for its customers? What if the ultimate Experience was to offer customers a journey... from their own home?

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Between the ordinary and the extra-ordinary, what kind of attention strategy should luxury brands adopt?

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Between the ordinary and the extra-ordinary, what kind of attention strategy should luxury brands adopt?

Written for Le Journal du Luxe - Faced with a Gen Z that zaps faster than it buys, does luxury have to choose between trivialization and sacralization?

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Héroïne creates a major new flagship in Oman for Amouage

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