Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Héroïne assists the high-end perfume house Amouage in the design of its boutiques around the world, creating immersive spaces combining cultural heritage, sensory staging and olfactory rituals. Each boutique becomes a unique architectural manifesto, conceived as a local medium for brand image, desirability and customer conversion.

Written for Luxus+ - How can we ensure that the network we create fulfills its objectives? What function should be given to this point of contact in an ever-richer brand ecosystem and customer journeys?

For the Journal du Luxe Intelligence n°2, the floor was given to several authors who have written about Luxury.