SPEAKING POINTS

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Press

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

To what extent are high-end hotels opening up new horizons for offering unique, memorable Experiences to customers of luxury brands?

Article

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

HEROINE

LUXUS+

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Article

Beauty, the new frontier of desire for luxury giants

HEROINE

Cosmétiquemag

Beauty, the new frontier of desire for luxury giants

Written for Cosmétiquemag — How can you transpose a couture DNA into a world governed by R&D, product cycles, and selective distribution?

Article