SPEAKING POINTS

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Press

Héroïne unveils a pop-up in Korea, an enchanted cruise through the universe of the House of FRED

Full project details on CPP Luxury

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

From ephemeral glamour to chic sustainability: discover how luxury brands are juggling ephemeral wonder with eco-responsibility. Find out which brands have already started to rethink their approaches...

Article

HEROINE

Le journal du luxe

New York, the open-air Retail Lab

Written for Le Journal du Luxe - Some retail sages propagate the legend that a concept that works in New York and convinces its cosmopolitan population will find success elsewhere in the world.

Article

Opening of a new Amouage boutique at the Dubai Mall

HEROINE

CPP Luxury

Opening of a new Amouage boutique at the Dubai Mall

Amouage continues its collaboration with Héroïne with a new interpretation of its retail identity at the Dubai Mall.

Press