Perspective #01

A think tank for the luxury industry

On April 14, Héroïne the first edition of "Perspective: From Brand Awareness to Customer Motivation—The Mechanics of Drive-to-Store."
This event brings together a select group of decision-makers from the luxury and beauty industries.

No stage. No microphone.
A closed-door session to compare perspectives and generate concrete insights into the customer experience and luxury retail.

Check out the event recap video:

Drive-to-store as a common thread

For this first edition, Perspective starts with a simple observation.
Brands have never been more visible.
Yet foot traffic in stores is declining.

This paradox is reshaping drive-to-store strategies.

The journey begins online.
Sales still take place in-store.
Digital inspires. Retail brings it to life.

Value lies in the continuity between the two.

This framework guided the discussions.
It sparked concrete discussions grounded in the realities of the brands.

The presentation of the Héroïne study, “The Mechanics of Drive-to-Store,” served as a starting point for discussion.
Participants then shared their challenges, limitations, and opportunities.

One thing is clear.
There remains a gap between intention and action.

Some ideas are emerging.
Better align touchpoints.
Strengthen the connection between digital and retail.
Create a real reason to visit.

A confidential format

The landscape is changing.
The store needs to give customers a reason to visit.

It can no longer rely solely on the brand's appeal.
It must offer an experience that is useful, engaging, and memorable.

Perspective is part of this discussion.

The format does not aim to provide ready-made answers.

It creates the conditions for thinking differently.

What is said there remains confidential.
That is what makes it valuable.

The next edition is in the works.