Subscription-based retail: the new luxury business model?

August

2022

Cinema, music, car, today everything is a subscription. And subscription shopping, success or failure? What could it imply in terms of experience, customer relationship, business potential?

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Black Friday: "The question of purchasing power is very present".

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

Interview

Innovating without compromising our values

HEROINE

LUXUS+

Innovating without compromising our values

Written for Luxus+ - Why Should the Luxury Industry Stop Trying to Prove Its Modernity?

Article

Drive-to-store activation: the magic formula for bringing customers back to stores

HEROINE

LUXUS+

Drive-to-store activation: the magic formula for bringing customers back to stores

Written for Luxus+ - How can luxury brands drive foot traffic to their stores through an effective drive-to-store strategy?

Article