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Cartier

Cartier: Personalization hub concept

Date

sector

customer

rental

Expertise

NOT SPECIFIED

THE CHALLENGE

OUR SOLUTION

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the concept

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Fred
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Fred

Create a global brand activation strategy

Encapsulate the house's DNA through an omnichannel system to recruit a wider audience, engage customers and build loyalty.

Amouage
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Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Amouage
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Amouage

Conquering a new market

Enriching the AMOUAGE retail experience and universe, while adapting the brand posture and product discovery to a new target.

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