Cartier

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.

Offer an experience in a new world for the Maison to appeal to a wider audience