$150 million: that's the price you pay to live in Barbie World

SPEAKING POINTS

$150 million: the price of living in Barbie World

August

2023

What if the New Alchemy was... to invite ourselves into the cinema? Here's a roundup of the latest brand initiatives for the cult film!

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

To what extent are high-end hotels opening up new horizons for offering unique, memorable Experiences to customers of luxury brands?

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Héroïne creates a major new flagship in Oman for Amouage

HEROINE

Le journal du luxe

Héroïne creates a major new flagship in Oman for Amouage

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In 2025, will algorithms resurrect retail?

HEROINE

Le journal du luxe

In 2025, will algorithms resurrect retail?

Written for Journal du Luxe - Often heralded as the ultimate answer to all our ills, algorithms have transformed our lives, redefining our behaviors and interactions. Yet the year 2025 could mark a turning point, a tipping point where the undesirable effects of these technologies can no longer be ignored.

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