$150 million: that's the price you pay to live in Barbie World

SPEAKING POINTS

$150 million: the price of living in Barbie World

August

2023

What if the New Alchemy was... to invite ourselves into the cinema? Here's a roundup of the latest brand initiatives for the cult film!

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

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Luxury faces the trap of hyper-exclusivity

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Luxury faces the trap of hyper-exclusivity

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Cinema, music, car, today everything is a subscription. And subscription shopping, success or failure? What could it imply in terms of experience, customer relationship, business potential?

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