Amouage Opens Its West Coast Boutique in Beverly Hills

June

2026

Ryma Chikhoune

The new “The Wadi” boutique from the Omani luxury perfume house reflects the landscapes of Oman and California, as the brand continues to expand its presence in the United States.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Is luxury back in crisis? - Rémi Le Druillenec shares his analysis

An analysis of luxury brands' strategic initiatives in London to engage their communities, through the prism of R.O.X.™, a proprietary and registered method fromHéroïne.

Article

Beauty: retail favourites from around the world

HEROINE

Cosmétiquemag

Beauty: retail favourites from around the world

Written for Cosmétiquemag - Let's take a look at eight international addresses that are redefining tomorrow's beauty experience.

Article

Black Friday: "The question of purchasing power is very present".

HEROINE

Europe 1

Black Friday: "The question of purchasing power is very present".

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

Interview