Amouage Opens Its West Coast Boutique in Beverly Hills

June

2026

Ryma Chikhoune

The new “The Wadi” boutique from the Omani luxury perfume house reflects the landscapes of Oman and California, as the brand continues to expand its presence in the United States.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Will AI really revolutionize the customer experience?

Rémi Le Druillenec shares his expertise on the impact of AI on tomorrow's customer experience.

Article

Black Friday: "The question of purchasing power is very present".

HEROINE

Europe 1

Black Friday: "The question of purchasing power is very present".

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

Interview

We have moved from a logic of possession to a logic of experience.

HEROINE

Le journal du luxe

We have moved from a logic of possession to a logic of experience.

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Interview