We have moved from a logic of possession to a logic of experience.

September

2023

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Royal Monceau, Bulgari, Orient Express... Put on your cocktail attire, and let's spend the evening at the hotel!

To what extent are high-end hotels opening up new horizons for offering unique, memorable Experiences to customers of luxury brands?

Article

Will AI really revolutionize the customer experience?

HEROINE

Le journal du luxe

Will AI really revolutionize the customer experience?

Rémi Le Druillenec shares his expertise on the impact of AI on tomorrow's customer experience.

Article

The 3 Ps of Shopping in 2030 - Part 3: Product

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 3: Product

How is technology revolutionizing shopping? What business models are transcending the challenges of product ownership? And what if, in 2030, the product fades away in favor of the experience?

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