We have moved from a logic of possession to a logic of experience.

September

2023

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Is it still necessary to ask whether luxury and e-commerce go hand in hand?

Written for Journal du Luxe - What if digital wasn't made for luxury brands?

Article

Drive-to-store activation: the magic formula for bringing customers back to stores

HEROINE

LUXUS+

Drive-to-store activation: the magic formula for bringing customers back to stores

Écrit pour Luxus+ - Comment les Maisons de luxe peuvent-elles générer du trafic en boutique grâce à une stratégie de drive-to-store efficace ?

Article

Retail: the store, a pillar of proof for the client

HEROINE

Les Echos

Retail: the store, a pillar of proof for the client

The store must allow the customer to test the products, to see their defects, but also to appreciate the know-how, expertise and commitment of the brand.

Article