27
December
2023
-
How is technology revolutionizing shopping? What business models are transcending the challenges of product ownership? And what if, in 2030, the product fades away in favor of the experience?

27
December
2023
-
How is technology revolutionizing shopping? What business models are transcending the challenges of product ownership? And what if, in 2030, the product fades away in favor of the experience?
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What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?