SPEAKING POINTS

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

Article

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

May

2023

While many ready-to-wear stores are closing their doors, stores that offer low prices are flourishing in the French commercial landscape.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Written for Luxus+ - How do you guarantee a consistent brand experience when there are so many different businesses, entry points and distribution formats?

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Black Friday: "The question of purchasing power is very present".

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Black Friday: "The question of purchasing power is very present".

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

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We have moved from a logic of possession to a logic of experience.

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Le journal du luxe

We have moved from a logic of possession to a logic of experience.

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Interview