SPEAKING POINTS

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

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Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

May

2023

While many ready-to-wear stores are closing their doors, stores that offer low prices are flourishing in the French commercial landscape.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Dear luxury brands: are ephemeral installations and eco-responsibility compatible?

From ephemeral glamour to chic sustainability: discover how luxury brands are juggling ephemeral wonder with eco-responsibility. Find out which brands have already started to rethink their approaches...

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Retail collaborations, new experiences for luxury

HEROINE

Le journal du luxe

Retail collaborations, new experiences for luxury

Trend of the moment, it seems that luxury brands, after many years of protecting their image, have finally decided to move from isolation to collaboration. But then, what are the reasons for this change?

Article

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

HEROINE

Le journal du luxe

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Article