SPEAKING POINTS

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

Article

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

May

2023

While many ready-to-wear stores are closing their doors, stores that offer low prices are flourishing in the French commercial landscape.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Is it still necessary to ask whether luxury and e-commerce go hand in hand?

Written for Journal du Luxe - What if digital wasn't made for luxury brands?

Article

The 3 Ps of Shopping in 2030 - Part 1: Places

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 1: Places

In this 1st installment, entitled "Places", Héroïne questions the functions and challenges of the places that host our shopping experience.

Insights

Retail: why and how can I make my point of sale "Tik-Tokable"?

HEROINE

Journal du Net

Retail: why and how can I make my point of sale "Tik-Tokable"?

And what if Tik-Tok, the social network, was the one best able to accompany an experience that would necessarily be more serene, more human and more fun?

Article