Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

May

2024

Agence Héroïne presents its latest pop-up for FRED

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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With 71% of Gen Z declaring that they buy dupes, should we continue to believe that only the law can curb the phenomenon?

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