Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

May

2024

Agence Héroïne presents its latest pop-up for FRED

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Haute Parfumerie house Amouage inaugurates its first flagship on the American continent

The boutique is part of a major worldwide distribution effort and a key step in Amouage's expansion in the United States.

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What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

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What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

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Subscription-based retail: the new luxury business model?

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Subscription-based retail: the new luxury business model?

Cinema, music, car, today everything is a subscription. And subscription shopping, success or failure? What could it imply in terms of experience, customer relationship, business potential?

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