Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

May

2024

Agence Héroïne presents its latest pop-up for FRED

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Retail: why and how can I make my point of sale "Tik-Tokable"?

And what if Tik-Tok, the social network, was the one best able to accompany an experience that would necessarily be more serene, more human and more fun?

Article

Black Friday: "The question of purchasing power is very present".

HEROINE

Europe 1

Black Friday: "The question of purchasing power is very present".

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

Interview

Artificial Intelligence: the article I never wrote!

HEROINE

Journal du Net

Artificial Intelligence: the article I never wrote!

AI is increasingly being used to improve the Customer Experience. But is AI really revolutionizing the Customer Experience? Are we living a lightning shift to the artificial age?

Article