Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

May

2024

Agence Héroïne presents its latest pop-up for FRED

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

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How is technology revolutionizing shopping? What business models are transcending the challenges of product ownership? And what if, in 2030, the product fades away in favor of the experience?

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Chanel, the keys to ultra-desirability

Written for Luxus+ - How do you guarantee a consistent brand experience when there are so many different businesses, entry points and distribution formats?

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We have moved from a logic of possession to a logic of experience.

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Interview