Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

May

2024

Agence Héroïne presents its latest pop-up for FRED

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

How do perfume brands envision the in-store experience in 2026?

Rémi Le Druillenec, CEO of the Héroïne agency, Héroïne with Premium Beauty News the key features of the new perfume boutiques opening in Paris and around the world.

Article

Isn't the book a luxury item par excellence?

HEROINE

Le journal du luxe

Isn't the book a luxury item par excellence?

For the Journal du Luxe Intelligence n°2, the floor was given to several authors who have written about Luxury.

Article

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

HEROINE

Le journal du luxe

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Article