03
June
2026
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Strategies - Thierry Wojciak
After more than six years of continuous growth, the brand experience agency Héroïne—co-founded by Rémi Le Druillenec and Quentin Obadia—is taking the next step in its development and strengthening its leadership team with the arrival of Benjamin Taïeb.
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Formes de Luxe
Héroïne assists the high-end perfume house Amouage in the design of its boutiques around the world, creating immersive spaces combining cultural heritage, sensory staging and olfactory rituals. Each boutique becomes a unique architectural manifesto, conceived as a local medium for brand image, desirability and customer conversion.
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