Assets FRED Force 10

To support Maison FRED's evolution and strengthen its connection with new audiences, Héroïne a global brand activation strategy and an immersive experience that expresses the Maison's Riviera spirit. Through an experiential pop-up inspired by the French Riviera, the experience invites visitors to enter the world of the Force 10 collection, while creating a space for meeting, discovery, and sharing around the Maison's icons.

To highlight the craftsmanship and authenticity of its whisky, The Balvenie commissioned Héroïne a retail activation and a window display installation at Harrods. Conceived as a narrative journey centered on craftsmanship and expertise, the project combines window design, brand scenography, and product staging. Each touchpoint is designed to capture attention, draw customers into the store, and enhance the brand’s desirability in a competitive retail environment.

How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.