Backstage AMOUAGE The Grove

AMOUAGE

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Amouage

Transforming a flagship into an immersive emotional experience

How do you create a place that attracts, inspires and builds loyalty? For this House of Haute Parfumerie, the flagship is no longer just a point of sale, but a place of sensory revelation and brand desire.

Amouage

Design a flagship store for fine fragrances inspired by a cultural region

On Rodeo Drive in Beverly Hills, Amouage has entrusted Héroïne with Héroïne its first flagship store on the U.S. West Coast. The challenge: to bring Omani cultural identity to one of the world’s most iconic shopping streets.

Galenic

Maison Galénic: Retail Strategy and Customer Experience for a Premium Beauty Brand

For the opening of Maison Galénic on Rue de la Paix in Paris, Héroïne the brand in its retail repositioning strategy: transforming its scientific heritage into a premium beauty flagship store that combines retail design, the customer journey, and the brand experience.

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