Backstage AMOUAGE The Grove

Echo the four international pop-ups with a store-wide activation. Develop an ecosystem of assets to offer an immersive and surprising experience.

How do you translate the heat of the Omani desert into the hushed atmosphere of Harrods? For its new salon in the legendary London department store, Amouage entrusted Héroïne with the design of an ultra-premium space dedicated to haute parfumerie d'expérience. Conceived as a sensory refuge, the space celebrates the art of entertaining the Omani way: an immersive and emotional brand experience, blending design, savoir-faire and hospitality.

Creation of a solutions ecosystem dedicated to offering personalization services to make each visitor wait, inspire, guide and engage.