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Sketch for our Amouage Crescent Window takeover at Harrods

Sketch for our Amouage Crescent Window takeover at Harrods

Date

sector

customer

rental

Expertise

NOT SPECIFIED

THE CHALLENGE

OUR SOLUTION

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the concept

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Fred
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Fred

Create a global brand activation strategy

Encapsulate the house's DNA through an omnichannel system to recruit a wider audience, engage customers and build loyalty.

Gucci
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Gucci

Create a 360° experience concept based on an existing design

Support the launch of Gucci Flora and the 3 opuses of the collection

Horace
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Horace

Meet the community (for real)

Creation of a concept of mobile pop-up with a strong identity to attract cool guys and talk to them about skincare.

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