Sketch for our Amouage Crescent Window takeover at Harrods

Creation of a retail concept where iconization of the star product and embodiment of brand commitments are key.

For the launch of its first tableware collection, Louis XIII has entrusted Héroïne with Héroïne creation of a comprehensive brand experience. From the experiential strategy to the design of the display windows and product displays, including a sensory narrative centered on the L’Ode à la Matière and L’Ode au Temps collections, every detail becomes part of the story and reveals a new realm of expression for the brand.

As part of the EOY 2024 limited edition, create an engaging animation concept and a complete discovery/testing/personalization trail.