Flagship Amouage in Oman: when retail becomes a place for self-expression

July

2025

NDA - Nathalie Lecuppre

Amouage's historic flagship store has reopened in Muscat, on the shores of the Gulf of Oman. To design this iconic space, the luxury perfume house called on the Héroïne agency.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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