Flagship Amouage in Oman: when retail becomes a place for self-expression

July

2025

NDA - Nathalie Lecuppre

Amouage's historic flagship store has reopened in Muscat, on the shores of the Gulf of Oman. To design this iconic space, the luxury perfume house called on the Héroïne agency.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Interview with Rémi by CPP Luxury

Conversation with Rémi Le Druillenec on the latest retail trends.

Interview

Luxe transformatif : les marques sont-elles les hôtes de demain ?

HEROINE

Héroïne

Luxe transformatif : les marques sont-elles les hôtes de demain ?

Écrit pour le livre "Luxe Renaissance" d'Eric Briones

Article

Is it still necessary to ask whether luxury and e-commerce go hand in hand?

HEROINE

Le journal du luxe

Is it still necessary to ask whether luxury and e-commerce go hand in hand?

Written for Journal du Luxe - What if digital wasn't made for luxury brands?

Article