Interview with Rémi by CPP Luxury

Written for Luxus+ - How can we ensure that the network we create fulfills its objectives? What function should be given to this point of contact in an ever-richer brand ecosystem and customer journeys?

The store must allow the customer to test the products, to see their defects, but also to appreciate the know-how, expertise and commitment of the brand.

Héroïne assists the high-end perfume house Amouage in the design of its boutiques around the world, creating immersive spaces combining cultural heritage, sensory staging and olfactory rituals. Each boutique becomes a unique architectural manifesto, conceived as a local medium for brand image, desirability and customer conversion.