Interview with Rémi by CPP Luxury

Written for Luxus+ - How do you guarantee a consistent brand experience when there are so many different businesses, entry points and distribution formats?

The Amouage perfume brand has opened a new store in Los Angeles, in the prestigious neighborhood of Beverly Hills, marking the opening of the brand's first store on the West Coast.

Héroïne assists the high-end perfume house Amouage in the design of its boutiques around the world, creating immersive spaces combining cultural heritage, sensory staging and olfactory rituals. Each boutique becomes a unique architectural manifesto, conceived as a local medium for brand image, desirability and customer conversion.