Interview with Rémi by CPP Luxury

After more than six years of continuous growth, the brand experience agency Héroïne—co-founded by Rémi Le Druillenec and Quentin Obadia—is taking the next step in its development and strengthening its leadership team with the arrival of Benjamin Taïeb.

Written for Journal du Luxe - Often heralded as the ultimate answer to all our ills, algorithms have transformed our lives, redefining our behaviors and interactions. Yet the year 2025 could mark a turning point, a tipping point where the undesirable effects of these technologies can no longer be ignored.

Written for Le Journal du Luxe - Some retail sages propagate the legend that a concept that works in New York and convinces its cosmopolitan population will find success elsewhere in the world.