Is luxury back in crisis? - Rémi Le Druillenec shares his analysis

September

2023

An analysis of luxury brands' strategic initiatives in London to engage their communities, through the prism of R.O.X.™, a proprietary and registered method fromHéroïne.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Interview with Rémi by CPP Luxury

Conversation with Rémi Le Druillenec on the latest retail trends.

Interview

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

HEROINE

Le journal du luxe

Louis Vuitton, Coach, Dior... Grab your suitcase and board the next flight!

What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

Article

Black Friday: "The question of purchasing power is very present".

HEROINE

Europe 1

Black Friday: "The question of purchasing power is very present".

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

Interview