Is luxury back in crisis? - Rémi Le Druillenec shares his analysis

September

2023

An analysis of luxury brands' strategic initiatives in London to engage their communities, through the prism of R.O.X.™, a proprietary and registered method fromHéroïne.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Retail: why and how can I make my point of sale "Tik-Tokable"?

And what if Tik-Tok, the social network, was the one best able to accompany an experience that would necessarily be more serene, more human and more fun?

Article

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

HEROINE

LUXUS+

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Article

HEROINE

CPP Luxury

Interview with Rémi by CPP Luxury

Conversation with Rémi Le Druillenec on the latest retail trends.

Interview