Is luxury back in crisis? - Rémi Le Druillenec shares his analysis

September

2023

An analysis of luxury brands' strategic initiatives in London to engage their communities, through the prism of R.O.X.™, a proprietary and registered method fromHéroïne.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

We have moved from a logic of possession to a logic of experience.

Interview with Rémi Le Druillenec, co-founder ofHéroïne , to mark the launch of a new monthly live magazine, "Journal du Luxe Intelligence".

Interview

Héroïne's design strategy for Amouage luxury fragrance retail

HEROINE

Formes de Luxe

Héroïne's design strategy for Amouage luxury fragrance retail

Héroïne assists the high-end perfume house Amouage in the design of its boutiques around the world, creating immersive spaces combining cultural heritage, sensory staging and olfactory rituals. Each boutique becomes a unique architectural manifesto, conceived as a local medium for brand image, desirability and customer conversion.

Article

The 3 Ps of Shopping in 2030 - Part 2: People

HEROINE

LUXUS+

The 3 Ps of Shopping in 2030 - Part 2: People

What place for the human in the face of the growing integration of AI into our daily lives? How do we manage the talent crisis in the luxury goods industry? And who will be tomorrow's salesperson?

Insights