29
September
2023
-
An analysis of luxury brands' strategic initiatives in London to engage their communities, through the prism of R.O.X.™, a proprietary and registered method fromHéroïne.
29
September
2023
-
An analysis of luxury brands' strategic initiatives in London to engage their communities, through the prism of R.O.X.™, a proprietary and registered method fromHéroïne.
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What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.