Armani Lip Maestro

Armani: pop-up for the launch of Lip Maestro lipstick

Date

sector

customer

rental

Expertise

NOT SPECIFIED

THE CHALLENGE

OUR SOLUTION

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the concept

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Goutal

Rejuvenate the brand and give new meaning to product discovery

Support the brand's story and founding myth through narrative architecture, and demonstrate excellence through signature tools and rituals.

Amouage

Building a high-performance retail strategy

To help the Maison de Haute-Parfumerie conquer the world.

Amouage

Turning a New York flagship into a cultural and architectural manifesto.

How to translate the soul of the Omani desert into the heart of Manhattan? In a fast-growing niche perfume market, the House sought to assert its cultural and artistic presence on American soil, while reinforcing its international desirability.

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