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Armani Lip Maestro

Armani: pop-up for the launch of Lip Maestro lipstick

Date

sector

customer

rental

Expertise

NOT SPECIFIED

THE CHALLENGE

OUR SOLUTION

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the concept

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Amouage
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Amouage

Maintaining the brand's soul in an ambitious roll-out

Development of Amouage's retail strategy with a Tier 2 boutique concept designed to offer a complete and inspiring discovery of the product offer.

Amouage
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Amouage

Promoting a new brand direction

Designing a store as a media to spread the brand beyond the borders of its current distribution.

Rémy Martin
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Rémy Martin

Define a local engagement strategy

Customer Experience concept around luck to desacralize product discovery and purchase.

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