Yes, experience can be measured, and it's even a source of business!

October

2023

Presentation of the R.O.X.™ by Rémi Le Druillenec on the occasion of the 2nd edition of the Journal du Luxe Live Intelligence.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

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What if the future of Experience was to turn customers into tourists? Luxury brands are inviting their customers to go on vacation with them: Louis Vuitton targets epicurean travelers, Dior pampers Emirates staff, and, finally, Coach takes its fans on board a pop-up plane.

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