Yes, experience can be measured, and it's even a source of business!

October

2023

Presentation of the R.O.X.™ by Rémi Le Druillenec on the occasion of the 2nd edition of the Journal du Luxe Live Intelligence.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

No items found.

Further information

Color, the ultimate ingredient in the brand experience

We are witnessing a rise in color strategy among luxury brands. What are the rules? How can the brand experience be enhanced? To what extent can "seeing life in pink" be risky for these brands?

Article

In 2025, will algorithms resurrect retail?

HEROINE

Le journal du luxe

In 2025, will algorithms resurrect retail?

Written for Journal du Luxe - Often heralded as the ultimate answer to all our ills, algorithms have transformed our lives, redefining our behaviors and interactions. Yet the year 2025 could mark a turning point, a tipping point where the undesirable effects of these technologies can no longer be ignored.

Article

Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

HEROINE

CPP Luxury

Héroïne and FRED launch the new Force 10 pop-up concept in Seoul

Agence Héroïne presents its latest pop-up for FRED

Press