Yes, experience can be measured, and it's even a source of business!

October

2023

Presentation of the R.O.X.™ by Rémi Le Druillenec on the occasion of the 2nd edition of the Journal du Luxe Live Intelligence.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

The 3 Ps of Shopping in 2030 - Part 1: Places

In this 1st installment, entitled "Places", Héroïne questions the functions and challenges of the places that host our shopping experience.

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Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

HEROINE

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Discover the magic of Wes Anderson with the Alpine-inspired Montblanc Pop-Up

Montblanc has entrusted Héroïne with bringing this story to life.

Press

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

HEROINE

LUXUS+

What kind of customer experience can we offer in the face of the frustration generated by scarcity strategies?

What exactly do we mean by "scarcity strategy"? In an age of immediacy and sharing, does scarcity still make sense? And how can we manage customer frustration with this more or less orchestrated scarcity?

Article