Yes, experience can be measured, and it's even a source of business!

October

2023

Presentation of the R.O.X.™ by Rémi Le Druillenec on the occasion of the 2nd edition of the Journal du Luxe Live Intelligence.

Héroïne is the art of designing experiences that leave a lasting impression. Scenography, space design and sensitive storytelling at the service of your world and the people who inhabit it.

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Further information

Opening of a new Amouage boutique at the Dubai Mall

Amouage continues its collaboration with Héroïne with a new interpretation of its retail identity at the Dubai Mall.

Press

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

HEROINE

Franceinfo

Destockers, discounters, outlets... The anti-inflation trade does not know the crisis

While many ready-to-wear stores are closing their doors, stores that offer low prices are flourishing in the French commercial landscape.

Article

Black Friday: "The question of purchasing power is very present".

HEROINE

Europe 1

Black Friday: "The question of purchasing power is very present".

Should we be ashamed of BLACK FRIDAY? What does the future of retail hold in store for these countless promotional events? Answers to these questions from Alexandre Le Mer on the Europe 1 morning show.

Interview